https://jeremybernstein.com Jeremy Bernstein - Portfolio Sun, 08 Jun 2025 22:52:21 +0000 https://jeremybernstein.com en https://jeremybernstein.com/Untitled-Page Sun, 21 Aug 2022 18:37:51 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/Untitled-Page JEREMY BERNSTEIN https://jeremybernstein.com/The-Original-Build Sun, 08 Jun 2025 22:52:21 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/The-Original-Build JEREMY BERNSTEIN MICROSOFTThe Original BuildAn interactive retro workspace that paid tribute to the company’s OG development team.Where typical tech marketing shouts about the latest and greatest, the bleeding edge, the next big thing, we did the exact opposite. To celebrate the Microsoft’s 50th, we built a time machine. The Original Build transported attendees at Microsoft Build (the company’s annual developer conference) back to 1975, when Bill, Paul and their original crew created Basic and launched Micro-Soft. A series of coding challenges (quietly powered by modern Microsoft tech Copilot, Azure and GitHub) tested developers to see if they had the chops to make the original team. Results: Adage Creativity Ad of the Week, Little Black Book, Design Taxi, BrandNew, Design Rush<img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1db0f6e6f234907fc14a0a1d054ec37d01f3bc8048d222490f3d23bfb82fbd47/278A7626-copy-2.jpg" data-mid="234324138" border="0" src="https://freight.cargo.site/w/1000/i/1db0f6e6f234907fc14a0a1d054ec37d01f3bc8048d222490f3d23bfb82fbd47/278A7626-copy-2.jpg" /> <img width="6054" height="4036" width_o="6054" height_o="4036" data-src="https://freight.cargo.site/t/original/i/9756eae01acef4660b07390ffdf1e5b4ddf96dcf0229dc05b5ca3b1fb61938ad/278A7518-1.jpg" data-mid="234324140" border="0" src="https://freight.cargo.site/w/1000/i/9756eae01acef4660b07390ffdf1e5b4ddf96dcf0229dc05b5ca3b1fb61938ad/278A7518-1.jpg" /> <img width="1920" height="1140" width_o="1920" height_o="1140" data-src="https://freight.cargo.site/t/original/i/aa51da0709617d334d45658d79d9dc9ca922c58e6d3215621d16c0029edb78a1/278A7600-copy-2.jpg" data-mid="234324147" border="0" src="https://freight.cargo.site/w/1000/i/aa51da0709617d334d45658d79d9dc9ca922c58e6d3215621d16c0029edb78a1/278A7600-copy-2.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/392ad740f50bf9a7b9ab747a07ac1cd4a1996b4d2cabeaf1a5092c17bc6b9afb/278A7774-grl46-copy-1.jpg" data-mid="234324152" border="0" src="https://freight.cargo.site/w/1000/i/392ad740f50bf9a7b9ab747a07ac1cd4a1996b4d2cabeaf1a5092c17bc6b9afb/278A7774-grl46-copy-1.jpg" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1b7572812fb3b8ec55d5dc55d504aaef1891dea90fc0f47099519084ffcb3e84/278A7774-grl42-copy.jpg" data-mid="234324153" border="0" src="https://freight.cargo.site/w/1000/i/1b7572812fb3b8ec55d5dc55d504aaef1891dea90fc0f47099519084ffcb3e84/278A7774-grl42-copy.jpg" /><img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/feba3be768b7eb712e3c26d9a02fc85905a4c2d83533636f24a98f314ff1b032/278A7607_sm.jpg" data-mid="234324149" border="0" src="https://freight.cargo.site/w/1000/i/feba3be768b7eb712e3c26d9a02fc85905a4c2d83533636f24a98f314ff1b032/278A7607_sm.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ff30abab5f91c72d9acf922ba6c3240d96649eb59fd76a29ff1ab7bac8efad31/msft-design-collage-copy.jpg" data-mid="234324142" border="0" src="https://freight.cargo.site/w/1000/i/ff30abab5f91c72d9acf922ba6c3240d96649eb59fd76a29ff1ab7bac8efad31/msft-design-collage-copy.jpg" /> https://jeremybernstein.com/Endless-Runway Mon, 23 Sep 2024 00:25:36 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/Endless-Runway JEREMY BERNSTEIN EBAYEndless RunwayThe first all pre-loved fashion shows in NY and London Fashion Week History - shoppable in real-time on eBay Live.The fashion industry emits more carbon than all international flights and all maritime shipping combined, with 3 out of 5 of the 100 billion garments produced annually ending up in a landfill within a year. We saw an opportunity to bring pre-loved to the catwalk and inspire fashion enthusiasts to choose used over new. Endless Runway was the first all pre-loved fashion shows in NY and London Fashion Week history, done in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Endless Runway featured pre-loved looks from coveted American and British designers including Khaite, Ralph Lauren, Christopher Kane, Simone Rocha and Alexander McQueen. The runway shows were followed by daily drops on eBay featuring the best pre-loved fashion from top designers showing during the week. Results: The campaign was covered by more than 30 top outlets across the US, UK, Germany, and France, including Vogue, Elle, Marie Claire, USA Today, The Guardian, Hypebeast, resulting in over 3 billion earned impression. <img width="2494" height="1660" width_o="2494" height_o="1660" data-src="https://freight.cargo.site/t/original/i/ef7ed6a4a23a4e2ba661c89e8c666eadf36023df704eff9efc197604b4048bb9/Screenshot-2025-06-04-at-10.13.46AM.png" data-mid="234366212" border="0" src="https://freight.cargo.site/w/1000/i/ef7ed6a4a23a4e2ba661c89e8c666eadf36023df704eff9efc197604b4048bb9/Screenshot-2025-06-04-at-10.13.46AM.png" /> <img width="2250" height="1320" width_o="2250" height_o="1320" data-src="https://freight.cargo.site/t/original/i/820deabe402467f6d82c6137190e533be7ba708d603297a356245370fc143c03/ER_3up.jpg" data-mid="218510185" border="0" src="https://freight.cargo.site/w/1000/i/820deabe402467f6d82c6137190e533be7ba708d603297a356245370fc143c03/ER_3up.jpg" /><img width="1078" height="815" width_o="1078" height_o="815" data-src="https://freight.cargo.site/t/original/i/42fce4156068789d12a7942cacd6a978c236adeef83060ae093977373648236e/Vogue.png" data-mid="218549713" border="0" src="https://freight.cargo.site/w/1000/i/42fce4156068789d12a7942cacd6a978c236adeef83060ae093977373648236e/Vogue.png" /> <img width="1078" height="591" width_o="1078" height_o="591" data-src="https://freight.cargo.site/t/original/i/266d91dfcf663837db6a044ce36def0d62c5983d1f85c22e3c4598ee3f4cd567/Elle.png" data-mid="218549744" border="0" src="https://freight.cargo.site/w/1000/i/266d91dfcf663837db6a044ce36def0d62c5983d1f85c22e3c4598ee3f4cd567/Elle.png" /><img width="1078" height="1014" width_o="1078" height_o="1014" data-src="https://freight.cargo.site/t/original/i/0e21b3d479717d00c3e7f0b13ffa3390f5ada4d878b7f322a227b8eead91a442/guardian.png" data-mid="218558051" border="0" src="https://freight.cargo.site/w/1000/i/0e21b3d479717d00c3e7f0b13ffa3390f5ada4d878b7f322a227b8eead91a442/guardian.png" /><img width="3858" height="2160" width_o="3858" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ebcae34504ae7c55ff1d2a9957c848904a79779d0b7725b9f3c69305383dc718/ebay-er-press-board-KECV4.png" data-mid="218545628" border="0" src="https://freight.cargo.site/w/1000/i/ebcae34504ae7c55ff1d2a9957c848904a79779d0b7725b9f3c69305383dc718/ebay-er-press-board-KECV4.png" /> https://jeremybernstein.com/Rocket-Man-Resale Mon, 23 Sep 2024 01:00:23 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/Rocket-Man-Resale JEREMY BERNSTEIN EBAYRocket Man ResaleTo make eBay the ultimate destination for pre-loved fashion, we helped the ultimate fashion icon open his own eBay store.While the popularity of thrifting and pre-owned fashion has skyrocketed, eBay isn’t at the top of most shoppers list when buying or selling. To get secondhand shoppers to give the platform a second look, we enlisted fashion legend Elton John to open up shop on eBay and sell thousands of items from his own mind-blowing closet. For the first time, fans around the world can own a piece of fashion history - from Gucci jackets and Versace robes to customized Prada loafers and vintage concert tees. Results: Rocket Man Resale generated 80+ pieces of coverage resulting in more than 3 Billion earned media impressions, with stories in CNN, Rolling Stone, Variety, The Guardian, WWD, US Weekly, Vogue, and more. <img width="2284" height="1863" width_o="2284" height_o="1863" data-src="https://freight.cargo.site/t/original/i/573317b598eb10103f189aaf458b018ab644a9f962fb1b8faf5bd525937d9ea8/RMR_CNN.png" data-mid="218510629" border="0" src="https://freight.cargo.site/w/1000/i/573317b598eb10103f189aaf458b018ab644a9f962fb1b8faf5bd525937d9ea8/RMR_CNN.png" /><img width="2282" height="1576" width_o="2282" height_o="1576" data-src="https://freight.cargo.site/t/original/i/bd130231131905f0ad2fa16df66c92a8337b0435b8db9d864b8fa73f213ea725/Country_House_EJ.png" data-mid="218555755" border="0" src="https://freight.cargo.site/w/1000/i/bd130231131905f0ad2fa16df66c92a8337b0435b8db9d864b8fa73f213ea725/Country_House_EJ.png" /> These Gucci “suck me” loafers were up for sale - they fetched $4,150. <img width="858" height="572" width_o="858" height_o="572" data-src="https://freight.cargo.site/t/original/i/e3fd2555250b6153e2d8e40c0e9a001d1f58cbcd67946f88c841d9d3913bf1d5/Screenshot-2024-09-23-at-11.06.37AM.png" data-mid="218541768" border="0" src="https://freight.cargo.site/w/858/i/e3fd2555250b6153e2d8e40c0e9a001d1f58cbcd67946f88c841d9d3913bf1d5/Screenshot-2024-09-23-at-11.06.37AM.png" /> https://jeremybernstein.com/20-Years-of-SB-Dunks-on-eBay Fri, 27 Jan 2023 14:05:56 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/20-Years-of-SB-Dunks-on-eBay JEREMY BERNSTEIN EBAY X NIKE20 Years of SB Dunk on eBayCelebrating the iconic skate shoe by reminding people why they were created in the first place.Nike SB Dunks were created in 2002 by skateboards for one purpose - skating. But over the years, SB Dunks became so valuable, people started locking them away in boxes instead of skating them. To mark the 20th anniversary of this sought after style, eBay and Nike teamed up to show the world what the shoes were designed to do. Recognition: Sports Illustrated, ESPN, Complex, Hypebeast, High Snobiety, Transworld Skateboarding, Yahoo, Footwear News, Nice Kicks, Sneaker Freaker We created the first sneaker box you can skate on and auctioned off 10 exclusive boxes to benefit the Bodecker Foundation. To prove you could skate it, we invited top Nike SB skaters P Rod, Eric Koston and Elissa Steamer to put it to the test. <img width="4096" height="2732" width_o="4096" height_o="2732" data-src="https://freight.cargo.site/t/original/i/2e93b491bc7593bcaca8133cb63cdcf96f12236daefe91825975f71d4713b1a3/221115_NikeSBxEBAY_Lifestyle_OnTalent_6406-6394_6399-3412-6419_COMP_3622FC_C_ADOBERGB.jpg" data-mid="166340832" border="0" src="https://freight.cargo.site/w/1000/i/2e93b491bc7593bcaca8133cb63cdcf96f12236daefe91825975f71d4713b1a3/221115_NikeSBxEBAY_Lifestyle_OnTalent_6406-6394_6399-3412-6419_COMP_3622FC_C_ADOBERGB.jpg" /> <img width="3804" height="2640" width_o="3804" height_o="2640" data-src="https://freight.cargo.site/t/original/i/5bcb69e4d69d5f84c26ca3e0af3885d3f12a5b0fdcc45df41371965fb08e65f8/221115_NikeSBxEBAY_Lifestyle_PresentingBox_5398_3622FC_C_ADOBERGB.jpg" data-mid="166340877" border="0" src="https://freight.cargo.site/w/1000/i/5bcb69e4d69d5f84c26ca3e0af3885d3f12a5b0fdcc45df41371965fb08e65f8/221115_NikeSBxEBAY_Lifestyle_PresentingBox_5398_3622FC_C_ADOBERGB.jpg" /> <img width="5824" height="4368" width_o="5824" height_o="4368" data-src="https://freight.cargo.site/t/original/i/51893a618ef5990a2152367dd0a68a0d26aee41b33af2c57be0f8189423c7353/BoxOpen_154_3622FC_C_ADOBERGB.jpg" data-mid="166340879" border="0" src="https://freight.cargo.site/w/1000/i/51893a618ef5990a2152367dd0a68a0d26aee41b33af2c57be0f8189423c7353/BoxOpen_154_3622FC_C_ADOBERGB.jpg" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9d1723d77ed1cb5f132abf461cf6a70e333c8f74e90479404ffb2237468b0976/BoxOpeningClosingGif_226-229-233_GIF_3622FC_C.gif" data-mid="166341567" border="0" src="https://freight.cargo.site/w/1000/i/9d1723d77ed1cb5f132abf461cf6a70e333c8f74e90479404ffb2237468b0976/BoxOpeningClosingGif_226-229-233_GIF_3622FC_C.gif" /><img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/b58648c5291b76e29dd988b2a4be403ae6a1f83769d47db4be14760824957d34/eBay_20Years_SneakersOnBox.jpg" data-mid="168863137" border="0" src="https://freight.cargo.site/w/1000/i/b58648c5291b76e29dd988b2a4be403ae6a1f83769d47db4be14760824957d34/eBay_20Years_SneakersOnBox.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bcc72a543958aa37668a143202690ed997469dbb8b4b56968a46997085a3c034/eBay_20Years_Skateboarders.jpg" data-mid="168863136" border="0" src="https://freight.cargo.site/w/1000/i/bcc72a543958aa37668a143202690ed997469dbb8b4b56968a46997085a3c034/eBay_20Years_Skateboarders.jpg" /> Next, we opened the Skate ‘Em Out Store in Portland, Oregon, offering covetable SB Dunks from the past 20 years at the incredible 2002 price of $65 if and only if skaters laced them up and skated out of the store. <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/8c6b9fd3ccf2bc898e532c478f4f4511eb1486b64e0aba1db448e8356182d2bd/boedecker-facade.jpeg" data-mid="168863642" border="0" src="https://freight.cargo.site/w/1000/i/8c6b9fd3ccf2bc898e532c478f4f4511eb1486b64e0aba1db448e8356182d2bd/boedecker-facade.jpeg" /><img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/df42b9c1618d46b2aba1f894ea2f919afa8fc32d5e7c15d197ed3bb713e026f7/eBay_20Years_StoreInterior.jpg" data-mid="168863138" border="0" src="https://freight.cargo.site/w/1000/i/df42b9c1618d46b2aba1f894ea2f919afa8fc32d5e7c15d197ed3bb713e026f7/eBay_20Years_StoreInterior.jpg" /><img width="2500" height="1407" width_o="2500" height_o="1407" data-src="https://freight.cargo.site/t/original/i/d3b8114a99b42fef86592befea0b0330953cf9401ec3184f4fd6147d8f557891/eBay_20Years_StoreLine.jpg" data-mid="168863139" border="0" src="https://freight.cargo.site/w/1000/i/d3b8114a99b42fef86592befea0b0330953cf9401ec3184f4fd6147d8f557891/eBay_20Years_StoreLine.jpg" /> https://jeremybernstein.com/Perdue-Beer-Can-Chicken-Beer Wed, 05 Jul 2023 12:20:00 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/Perdue-Beer-Can-Chicken-Beer JEREMY BERNSTEIN PERDUE FARMSBeer Can Chicken BeerThe first beer brewed specifically for beer can chicken.Beef dominates summer barbecue season with chicken taking up just 18% the grill. Perdue needed an idea that would make chicken top of mind – and grill – this summer. We dug in and found something interesting - the search for beer can chicken recipes goes up every year before Memorial Day. And we discovered an ongoing debate over which beer is perfect for beer can chicken. So how do you get invited to all the summer parties? Bring the beer, ofc. Introducing Perdue Beer Can Chicken Beer, a custom summer ale made with citrus and herbs perfect for a delicious and moist chicken. It’s also a delightful spectacle to cook a whole chicken with a custom beer can up its butt. And yes, we got press with “butt” in the headline. Recognition: Gold WARC Award, Webby Nominee, Chiat Day Finalist. Over 3 billion earned impressions with coverage in CNN, USA Today, Washington Times, Bon Apetite, Food &amp; Wine, The Takeout, Men’s Journal, People, Parade, Tasting Table, Paste. <img width="5866" height="3911" width_o="5866" height_o="3911" data-src="https://freight.cargo.site/t/original/i/106a88d957c226048c2c50bc7801747c5fd90c8fe94a05435090dcc68309ae9d/DSC00074_Full_JBupdate.jpg" data-mid="184217115" border="0" src="https://freight.cargo.site/w/1000/i/106a88d957c226048c2c50bc7801747c5fd90c8fe94a05435090dcc68309ae9d/DSC00074_Full_JBupdate.jpg" /><img width="4897" height="3265" width_o="4897" height_o="3265" data-src="https://freight.cargo.site/t/original/i/0b30137469ed46609481f754a40a48bcc76882bd532f540860b9e6fbd3148a88/IMG_5937.jpg" data-mid="184217159" border="0" src="https://freight.cargo.site/w/1000/i/0b30137469ed46609481f754a40a48bcc76882bd532f540860b9e6fbd3148a88/IMG_5937.jpg" />&nbsp;&nbsp;<img width="4676" height="3117" width_o="4676" height_o="3117" data-src="https://freight.cargo.site/t/original/i/0588cef286c46f6336cc8cfa741ed9a366b80bd3cab1577ab3cf795ef90f9f84/IMG_6442.jpg" data-mid="184217230" border="0" src="https://freight.cargo.site/w/1000/i/0588cef286c46f6336cc8cfa741ed9a366b80bd3cab1577ab3cf795ef90f9f84/IMG_6442.jpg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7c6bdbf07e65d9f854f6ba0cb1b7cee4d45d28d4561da3379901485ee773325d/IMG_6223.jpg" data-mid="184217182" border="0" src="https://freight.cargo.site/w/1000/i/7c6bdbf07e65d9f854f6ba0cb1b7cee4d45d28d4561da3379901485ee773325d/IMG_6223.jpg" /><img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/9912aa1f8311ad506842a5485c1bd8bd2731e60152e1f16d4a18a056094b2c81/IMG_5842.jpg" data-mid="184217134" border="0" src="https://freight.cargo.site/w/1000/i/9912aa1f8311ad506842a5485c1bd8bd2731e60152e1f16d4a18a056094b2c81/IMG_5842.jpg" /><img width="4651" height="3101" width_o="4651" height_o="3101" data-src="https://freight.cargo.site/t/original/i/9f671e7ffdf16e211a341bd1c9d637faaf0c2cef62bf528b0f3f6c881d4e003e/IMG_5878.jpg" data-mid="184217149" border="0" src="https://freight.cargo.site/w/1000/i/9f671e7ffdf16e211a341bd1c9d637faaf0c2cef62bf528b0f3f6c881d4e003e/IMG_5878.jpg" /> https://jeremybernstein.com/eBay-Wear-Em-Out-Store Sun, 21 Aug 2022 03:52:41 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/eBay-Wear-Em-Out-Store JEREMY BERNSTEIN EBAYWear ‘Em Out StoreThe first sneaker shop to reward sneakerheads for actually wearing their sneakers.With bots and resellers snatching up every collectible sneaker seconds after they drop and marking them up for a profit, many sneaker lovers can no longer afford to buy the pairs they want to wear. As the original and largest marketplace for new and pre-worn kicks, eBay wanted to make it easier for true sneakerheads to buy some of the most collectible styles. The solution? The first sneaker store with exclusive pricing for those willing to lace ‘em up and wear ‘em out of the store - walking a path of dirt, gravel and grass to ensure they couldn’t be resold as new. Recognition: Bronze Lion &amp; 6 Cannes Shortlists, WARC Effectiveness Grand Prix, Gold Clio, Gold LIA, One Show Merit, Complex, Essence, Fast Company, Creativity, TAXI, Contagious, Nice Kicks, Footwear News, Vibe <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/1671cf22e6fd2af15d838f7a6203470a0cbba4aba870e80d65893343959bd7cc/eBay_WEO_sneaker_grid.jpeg" data-mid="150908384" border="0" src="https://freight.cargo.site/w/1000/i/1671cf22e6fd2af15d838f7a6203470a0cbba4aba870e80d65893343959bd7cc/eBay_WEO_sneaker_grid.jpeg" /><img width="2286" height="1516" width_o="2286" height_o="1516" data-src="https://freight.cargo.site/t/original/i/e04239e1fc533aebb6920d39949b2eaa7223aa5974cfd40b45cba5a829c1b256/Screen-Shot-2022-08-21-at-1.16.16-AM.png" data-mid="150909395" border="0" src="https://freight.cargo.site/w/1000/i/e04239e1fc533aebb6920d39949b2eaa7223aa5974cfd40b45cba5a829c1b256/Screen-Shot-2022-08-21-at-1.16.16-AM.png" /><img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/dcdc0721c0833fd497acd2b24ab4f5d5d3398e49c9fcd1c7105956aaad749d85/20220602_Ebay_Sneaker_Store_WEO_Sneakers2_3X2-1.png" data-mid="150909373" border="0" src="https://freight.cargo.site/w/1000/i/dcdc0721c0833fd497acd2b24ab4f5d5d3398e49c9fcd1c7105956aaad749d85/20220602_Ebay_Sneaker_Store_WEO_Sneakers2_3X2-1.png" /><img width="2374" height="1584" width_o="2374" height_o="1584" data-src="https://freight.cargo.site/t/original/i/e49647bce9a78acc10728fe3e431934eaf56a55dbadb304b81c79f7ff8b23690/Screen-Shot-2022-08-21-at-1.17.09-AM.png" data-mid="150909394" border="0" src="https://freight.cargo.site/w/1000/i/e49647bce9a78acc10728fe3e431934eaf56a55dbadb304b81c79f7ff8b23690/Screen-Shot-2022-08-21-at-1.17.09-AM.png" /> https://jeremybernstein.com/Google-Let-s-Internet-Better Thu, 18 Aug 2022 13:33:39 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/Google-Let-s-Internet-Better JEREMY BERNSTEIN GOOGLELet’s Internet BetterA self-aware PSA designed to combat misinformation by encouraging Gen Z to search before they share.Google research revealed that famously internet-savvy Gen Z actually has a big misinformation problem. While they reported the highest levels of confidence in their ability to spot misinformation, they were in fact proven to be the most susceptible to it. To enlist them in the fight against fake news, we created a “manual for the internet” - introducing them to Google’s suite of helpful tools designed to seperate fact from fiction. Through funny and relatable tutorials on YouTube and informative TikTok videos by popular debunkers like Hank Green, we encouraged our audience to investigate wild claims like celebrity clones, beauty hacks with real slugs, and walking trees. https://jeremybernstein.com/eBay-Motors-Auto-Parts-Show Sat, 16 Apr 2022 21:18:54 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/eBay-Motors-Auto-Parts-Show JEREMY BERNSTEIN EBAY MOTORSAuto Parts ShowA new kind of auto show that proves the best ‘new’ car can be the one you already own.As chip shortages and supply chain issues continue to make new cars hard to find, eBay Motors crashed the New York Auto Show, stealing the spotlight with a show of its own. We took over the Classic Car Club of Manhattan around the corner from the ‘official’ Auto Show and unveiled a series of “re-concept cars” created in partnership with top auto builders and actor/DIY mechanic Sydney Sweeney. These creations showed the power of parts and accessories to transform an existing ride into something entirely new, hijacking the news cycle around the traditional auto show and earning the attention of auto DIYers and media nationwide. Coverage: Today.com, People, Vanity Fair, InStyle, Harpers Bazaar, Architectural Digest, W Magazine, Jalopnik, Motor Trend, Yahoo, Daily Mail, Seventeen, Page Six. The Builders <img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/2eda02b1cdf89675dc6abb9517a513522136b220ab173fec1312ad053947c9cb/eBay-Motors_NYAPS.jpg" data-mid="139822335" border="0" src="https://freight.cargo.site/w/1000/i/2eda02b1cdf89675dc6abb9517a513522136b220ab173fec1312ad053947c9cb/eBay-Motors_NYAPS.jpg" />Sydney Sweeney, Freddy “Tavarish” Hernandez, Edwin Olding of Grindhard Plumbing Co., Emelia Hartford The Re-Concept Cars <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/7e48316cd22682d074e70efde077490dce0d7b1b6bf0a74cfc875c0ab31e3c58/3.-The-new-throwback_eBay-motors.jpg" data-mid="139822347" border="0" src="https://freight.cargo.site/w/1000/i/7e48316cd22682d074e70efde077490dce0d7b1b6bf0a74cfc875c0ab31e3c58/3.-The-new-throwback_eBay-motors.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/82b859a07f6c913c09129020bdfc351a77b8e6d31881163ab97dd958414b9593/1.-The-family-muscle-car_eBay-motors.jpg" data-mid="139822394" border="0" src="https://freight.cargo.site/w/1000/i/82b859a07f6c913c09129020bdfc351a77b8e6d31881163ab97dd958414b9593/1.-The-family-muscle-car_eBay-motors.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/01a95c807bd432cbdb1f11b450c34e3dab7e166c05b7956d453a7e15db14b39c/The-mod-monster_eBay-Motors_Top-Down-Parts.jpg" data-mid="139822417" border="0" src="https://freight.cargo.site/w/1000/i/01a95c807bd432cbdb1f11b450c34e3dab7e166c05b7956d453a7e15db14b39c/The-mod-monster_eBay-Motors_Top-Down-Parts.jpg" /> <img width="3000" height="1687" width_o="3000" height_o="1687" data-src="https://freight.cargo.site/t/original/i/5b45394f14cdd542929212a4e32339d28715b9596a39e46d70f43fb84e07ce27/4.-The-rEVamp_eBay-motors.jpg" data-mid="139822429" border="0" src="https://freight.cargo.site/w/1000/i/5b45394f14cdd542929212a4e32339d28715b9596a39e46d70f43fb84e07ce27/4.-The-rEVamp_eBay-motors.jpg" /> The Coverage <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/eeb0660143ad2486ea1b2803351648297fc28b1c65248338c7581c16e70a8976/PR1.png" data-mid="139945857" border="0" src="https://freight.cargo.site/w/1000/i/eeb0660143ad2486ea1b2803351648297fc28b1c65248338c7581c16e70a8976/PR1.png" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/42ce6908905f026354ff45980447e76e627e748e429af38395cb7f929d488156/PR2.png" data-mid="139945737" border="0" src="https://freight.cargo.site/w/1000/i/42ce6908905f026354ff45980447e76e627e748e429af38395cb7f929d488156/PR2.png" /> https://jeremybernstein.com/KFC-11-Herbs-Spices-Firelog Fri, 23 Sep 2022 12:16:55 +0000 Jeremy Bernstein - Portfolio https://jeremybernstein.com/KFC-11-Herbs-Spices-Firelog JEREMY BERNSTEIN KFC11 Herbs &amp; Spices FirelogNever settle for a boring, fire-scented fire again.Invented by Founder Colonel Harland Sanders, and perfected in 1940 after years of experimentation, KFC’s secret recipe blends the iconic 11 herbs &amp; spices enjoyed around the world every day. But during the holidays, when turkey dominates the dinner table, keeping KFC top of mind is no easy feat.To infiltrate homes and provoke cravings for our chicken, we channeled the Colonel’s inventive spirit and went straight for the hearth – creating the first chicken-scented firelog based on Harland’s 80-year-old recipe. The idea spread like, well… fire - earning coverage everywhere, from Jimmy Kimmel and CNBC to Buzzfeed and Cosmopolitan. The $18.99 logs sold out in 3 hours, later selling on eBay for as much as $250. In the end, KFC Firelogs generated 1180 broadcast segments, 1892 articles, 1.5 billion earned media impressions and $20 million in earned media.Update: Based on the insane demand in 2018, KFC brought the Firelog back for the holidays in 2019, 2020 and 2021. They were sold exclusively through Walmart in store and online. This odd creation has continued to be a hit and generate news for KFC every holiday season.Recognition: New York Times, Tonight Show with Jimmy Fallon, Jimmy Kimmel Live!, ESPN, Mashable, Buzzfeed, Complex, Daily Mail UK, Cosmopolitan, Delish, Business Insider, Food &amp; Wine, People, Hypebeast, Marketwatch, USA Today, Thrillist, CNN, NY Post, Bustle, The Takeout, Travel &amp; Leisure, Mental Floss, Pop Sugar, Maxim, Adweek and more. One Show Finalist. <img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/eab70c23b5b9de9432326fff173c53c53814b94b811a5eb511abad9a36cc18f9/KFC_2.jpg" data-mid="153749639" border="0" src="https://freight.cargo.site/w/1000/i/eab70c23b5b9de9432326fff173c53c53814b94b811a5eb511abad9a36cc18f9/KFC_2.jpg" /><img width="4800" height="2700" width_o="4800" height_o="2700" data-src="https://freight.cargo.site/t/original/i/f54cf87d9c6d1d5489d5c582d4c572210689ab31321a6af3e486da1be26814af/KFC_3.jpg" data-mid="153749638" border="0" src="https://freight.cargo.site/w/1000/i/f54cf87d9c6d1d5489d5c582d4c572210689ab31321a6af3e486da1be26814af/KFC_3.jpg" />