EBAY
The Crash Sale
eBay trolls Prime Day, promising deals if Amazon’s site goes down again.
When history repeated itself and a technical glitch prevented Amazon shoppers from adding items to their carts on Prime Day, eBay declared the Crash Sale open for business, unlocking dozens of deals - no membership fee required.
Results: 4.9 Billion earned impressions across a huge variety of media properties including Good Morning America, CNN, CNET, The Washington Post, The New York Times, Fortune, Refinery29, Apartment Therapy, Gizmodo, Creativity, The Drum.
Recognition: 3X Shorty Award Winner, One Show Merit Award, Webby Nominee, PRWeek Finalist.


