The Crash Sale

eBay trolls Prime Day, promising deals if Amazon’s site goes down again.

This year, eBay set out to disrupt Amazon Prime Day by playfully exploiting some of the juggernaut’s greatest weaknesses. Immediately following Amazon’s announcement of Prime Day 2019, eBay announced “The Crash Sale”, a sales event inspired by Amazon’s site crashing during last year’s Prime Day. The Crash Sale offered unbeatable deals on stuff shoppers really wanted (not what was gathering dust in a warehouse) with even greater deals unlocked if Amazon’s technical issues struck again. Our Crash Sale spokesperson? Alexa, of course.

When history repeated itself and a technical glitch prevented Amazon shoppers from adding items to their carts on Prime Day, eBay declared the Crash Sale open for business,  unlocking dozens of deals - no membership fee required.

Results: 4.9 Billion earned impressions across a huge variety of media properties including Good Morning America, CNN, CNET, The Washington Post, The New York Times, Fortune, Refinery29, Apartment Therapy, Gizmodo, Creativity, The Drum.

Recognition: 3X Shorty Award Winner, One Show Merit Award, Webby Nominee, PRWeek Finalist.

All Content Copyright Jeremy Bernstein 2022