UNISOM
Better Sleep. Better You.
Most sleep aids focus on tonight. We relaunched Unisom by focusing on tomorrow.
As the coronavirus pandemic continued, more people than ever before were suffering from sleeplessness. Unisom is the #1 pharmacist recommended over-the-counter sleep aid and has been around since 1978. It’s a safe, non-habit forming way to fall asleep fast, stay asleep and wake up feeling rested. The problem is, most young people have little to no awareness of the brand.
To start to change that, we created with a series of short, relatable animated films that showed the power of a good night’s sleep to make tomorrow a little better. Because getting to sleep and staying asleep makes it a little bit easier to handle the new normal.