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PNC BANK

Real Life with Virtual Wallet

A tablet ad that turned a boring bank demo into a fun, interactive board game.



Virtual Wallet is an innovative bank account with helpful tools for managing spending and saving. The problem is, you really have to try it out to appreciate it. We created this iAd to give people a reason to "play" with Virtual Wallet. "Real Life with Virtual Wallet" is an interactive board game where players navigate various financial challenges using Virtual Wallet tools. Players select from a variety of characters - from students, to couples, to families - ensuring that challenges are relevant and relatable.

Recognition: Cannes Mobile Lion, FWA Mobile, IxDA Shortlist
All Content Copyright Jeremy Bernstein 2022
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