Beer Can Chicken Beer

The first beer brewed specifically for beer can chicken.

Beef dominates summer barbecue season with chicken taking up just 18% the grill. Perdue needed an idea that would make chicken top of mind – and grill – this summer. We dug in and found something interesting - the search for beer can chicken recipes goes up every year before Memorial Day. And we discovered an ongoing debate over which beer is perfect for beer can chicken. So how do you get invited to all the summer parties? Bring the beer, ofc.

Introducing Perdue Beer Can Chicken Beer, a custom summer ale made with citrus and herbs perfect for a delicious and moist chicken. It’s also a delightful spectacle to cook a whole chicken with a custom beer can up its butt. And yes, we got press with “butt” in the headline.

Recognition: Over 3 billion earned impressions with coverage in CNN, USA Today, Washington Times, Bon Apetite, Food & Wine, The Takeout, Men’s Journal, People, Parade, Tasting Table, Paste

All Content Copyright Jeremy Bernstein 2022