Gift Hunt

Google StreetView-enabled holiday scavenger hunt designed to make financial education a bit more fun.

Every year PNC calculates the Cost of Christmas by adding up the prices of the gifts in “The Twelve days of Christmas" carol – a playful financial report called the “Christmas Price Index". The index is used in classrooms to teach students about basic economic concepts like inflation and supply and demand. To breathe new life into this 29-year-old tradition, we created a global gift hunt using the Google Street View API. The hunt takes you on an interactive adventure across 5 continents to track down each of the gifts and find out how much they'll cost in 2012.

Recognition: Creativity, Fast Company, Webby Nominee, Adobe Cutting Edge Award, FWA SOTD, Digiday