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PNC BANK

Neighborhood Wishlist

A social funding platform that uses social currency to make community projects happen.



Attitudes towards banks are at an all time low. Why would anyone “like” one on Facebook? To give people a reason, we created PNC Neighborhood Wishlist, a social funding program that provides small grants to the community projects people care about most. We invited people to submit, share and vote for these projects and each "like" triggered a $1 donation from PNC, up to a max of $500. The initiative gave people a reason to like PNC - not only on Facebook, but also in real life.

Recognition: CommArts Digital Annual, Shorty Nominee, Webby Honoree
All Content Copyright Jeremy Bernstein 2022
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