Protein Fight Club

Head-to-head breakfast battles that show milk is the ultimate protein champion

The Milk Processors Board (PEP) wanted people to think about milk as a great source of protein, not just calcium. There’s a big health craze around protein lately, and milk was being mostly left out of the conversation. We went with a very simple, direct approach. “Protein Fight Club” is a series of short videos that show milk triumphing over various breakfast-food competitors in whacky, non-sensical battles.

Recognition: Creativity Editor's Pick, Ad Age, NY Egotist

Milk vs. Breakfast Burrito

Milk vs. Omelet

Milk vs. O.J.

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All Content Copyright Jeremy Bernstein 2022