GOT MILK?
Protein Fight Club
Head-to-head breakfast battles that show milk is the ultimate protein champion
The Milk Processors Board (PEP) wanted people to think about milk as a great source of protein, not just calcium. There’s a big health craze around protein lately, and milk was being mostly left out of the conversation. We went with a very simple, direct approach. “Protein Fight Club” is a series of short videos that show milk triumphing over various breakfast-food competitors in whacky, non-sensical battles.
Recognition: Creativity Editor's Pick, Ad Age, NY Egotist
Milk vs. Breakfast Burrito
Milk vs. Omelet
Milk vs. O.J.
YouTube Channel
