GOT MILK?
LanternWorthy.com
AR game that challenged kids to see if they were Green Lantern material
Teens drink sodas and performance drinks in place of milk. To make milk "cool" again and remind them of the drink's health benefits, we created a series of augmented reality games based on the Green Lantern to take advantage of the Green Lantern movie release. LanternWorthy.com challenged teens to see if they had what it takes to be the next Green Lantern. Using a standard webcam, recruits underwent three performance tests: build a tower with blocks (strength), take an oddly shaped object and rotate it into a keyhole (focus) and rotate a shield to protect a ring from yellow balls of light (agility) - all with simple hand gestures.
Recognition: Mashable, Creativity, FWA SOTD, Webby Honoree
