Let’s Internet Better

A self-aware PSA designed to combat misinformation by encouraging Gen Z to search before they share.

Google research revealed that famously internet-savvy Gen Z actually has a big misinformation problem. While they reported the highest levels of confidence in their ability to spot misinformation, they were in fact proven to be the most susceptible to it. To enlist them in the fight against fake news, we created a “manual for the internet” - introducing them to Google’s suite of helpful tools designed to seperate fact from fiction. Through funny and relatable tutorials on YouTube and informative TikTok videos by popular debunkers like Hank Green, we encouraged our audience to investigate wild claims like celebrity clones, beauty hacks with real slugs, and walking trees.

All Content Copyright Jeremy Bernstein 2022