Endless Runway

The first all pre-loved fashion shows in NY and London Fashion Week History - shoppable in real-time on eBay Live.

The fashion industry emits more carbon than all international flights and all maritime shipping combined, with 3 out of 5 of the 100 billion garments produced annually ending up in a landfill within a year. We saw an opportunity to bring pre-loved to the catwalk and inspire fashion enthusiasts to choose used over new.

Endless Runway was the first all pre-loved fashion shows in NY and London Fashion Week history, done in partnership with the Council of Fashion Designers of America (CFDA) and British Fashion Council (BFC). Endless Runway featured pre-loved looks from coveted American and British designers including Khaite, Ralph Lauren, Christopher Kane, Simone Rocha and Alexander McQueen. The runway shows were followed by daily drops on eBay featuring the best pre-loved fashion from top designers showing during the week.

Results: The campaign was covered by more than 30 top outlets across the US, UK, Germany, and France, including Vogue, Elle, Marie Claire, USA Today, The Guardian, Hypebeast, resulting in over 3 billion earned impressions.