Authentique Sneaker Candle

Recreating the intoxicating scent of new sneakers to celebrate the launch of eBay’s Authenticity Guarantee.

An unexpected yet essential step of the authentication process, sneaker experts at eBay’s authentication facility smell each pair before confirming they’re authentic. They can tell if something is off just from the scent. This is also a common behavior of sneakerheads when they cop a new pair. We worked with olfactory scientists to recreate the familiar smell and immortalize it in a limited edition candle that we dropped on Valentine’s Day. The candles sold out in minutes, reappearing for resale shortly thereafter on, you guessed it, eBay.

Recognition: Hypebeast, Refinery29, Input Mag, Trend Hunter, GQ

All Content Copyright Jeremy Bernstein 2022